Rene Lacoste the famous tennis player was the man behind the ‘crocodile’ which was designed by his friend Robert George. The crocodile was embroidered on to a shirt for Rene who used the logo as his own symbol. This then spread to the manufacture of a tennis shirt that could be sold to the masses. Even long after Rene Lacostes death the brand stretches from adults casual wear, kids clothing, perfume, aftershave, sunglasses, watches and even boxer shorts. There are literally 100s of Lacoste stores across the globe and there's hardly a sports shop that you can visit without seeing that all conquering crocodile.